To Buy or Not to Buy

Another Article by Jim Edwards on your Buying Skills



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How To Buy Online Without Getting Ripped Off

- by Jim Edwards

© Jim Edwards - All Rights reserved
http://www.thenetreporter.com-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

I frequently get similar questions from viewers and
subscribers all over the world.

They often ask me "Jim, what do you think of So-and-So's
product?" or "How does So-and-So's product compare to your
product?" or "Should I buy So-and-So's product?"

Typically these questions are about physical products,
software or information products.

People ask for my opinion not only because I write a
newspaper column, but also because I've produced and sold
tens-of-thousands of products to people all around the world
for the past nine years.

Bottom line: people want a clear, concise "yardstick"
against which to measure any online purchase so they never
feel ripped off.

Let me say right up front that I believe 100% in free-market
competition and that having multiple products and
perspectives on the same topic ultimately improves any
marketplace for everyone.

I thank the Firefox browser and Linux operating system for
getting Microsoft off its gigantic backside and addressing
some serious issues.

But, with so many new products coming to market online,
everyone must operate with a simple, effective criteria for
evaluating any offer, especially in the business arena.

Let me offer you the exact same 2-part benchmark I use to
evaluate any business offering that crosses my desktop.

This will help you avoid getting caught up in the "hysteria"
of the moment and buying on impulse, rather than on careful
thought.

Part #1 - I ask myself this question: Do I really need this
in my business or is this just something "new" for the sake
of something new?

If I realize that I'm just getting sucked into the "try
something new" mentality, I put the purchase on hold for 48
hours to "cool off."

If I honestly decide I need the product, then I move on to
part 2.

Par #2 - I ask myself this question: Has the person selling
me this software, product or course actually DONE (more than
once) what they are selling me "how to" do - and can they
prove it?

If someone sells a piece of software, I want to know how
much time it saved, how much money it saved, how much effort
it helped avoid, and how much money was made as a result of
using it - and I want proof!

Let me simply repeat the mantra of the classic Wendy's
commercial from the 1980's: "Where's the beef?"

If someone tries to sell you a piece of software that claims
to get 10,000 visitors to your site, ask to see screen shots
of their server logs and sales in their merchant account.

If someone tries to sell you a course on creating website
video, ask how many money-making videos they've put online
over the years (ask for specific URLs) and run like heck if
their personal website doesn't have the first video on it
(or if they just put one up this week)!

You'll never go wrong if, before you buy anything online,
you demand concrete, demonstrable proof that lives up to the
claims made by the person or company selling it.

In the immortal words of Ronald Reagan, "Trust but verify!"

--
Jim Edwards is a syndicated newspaper columnist and the
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