Ezine Queen Rides off into the Sunset

Alexandria K.Brown, otherwise known as The Ezine Queen is off on her holidays to the Sunny Caribbean.Clearly getting her Tan in place prior to her Seminar in March. We are reprinting her Article from her Straight-Shooter Ezine for your benefit today. Her weekly Ezine is always a good read and She is one of the Prime Contenders in the battle for Ezine Dominance.

All her links are below ...go take a good long look and sign up for what will be a memorable experience. Her article today is about traffic Building Principles:-

Your Traffic Building Checklist:
15 Ways to Get More Visitors Who Are Ready to Buy (PART 2 OF 2)
By Alexandria K. Brown, "The E-zine Queen"

[NOTE: Some words in this article have been disguised to avoid triggering sp^m filters.]

___ 8. Recommendations by E-zine Publishers

Do you know anyone who publishes an e-zine for the same target market as yours? If you're not direct competitors, ask her about cross-promoting each other. Example: When my friend Wendy Weiss, "The Queen of Cold Calling," and I both launched our e-zines five years ago, I gave a two-paragraph recommendation for her site in my own e-zine, and she returned the favor by doing the same for me. That one exchange resulted in hundreds of new visitors (and subscribers) for each of us!

___ 9. Recommendations by Other Site Owners

Same idea as #8. Many sites offer a "recommended resources" page, so why not get listed on them? Find sites whose target market matches yours and ask if they'd recommend your site. You'll get more yeses if you offer to list them on your site as well. (And especially also if you also offer commissions on sales! See #10.)

___ 10. Affiliate Programs

Grow your own sales force by offering a handsome commission on your products and services. While this requires you to give away some profits on those sales, they're sales you would not have had otherwise. Right now almost HALF of my sales come from traffic sent to my site by my affiliates. Best of all, you can track and pay your affiliates automatically using programs like QueenCart.com (1ShoppingCart), which also handles all your sales and customer database at the same time.

___ 11. Your E-mail Sig File

You're probably familiar with e-mail signature (or "sig") files -- they're the few lines of contact information that many of us put at the bottom of every e-mail we send. Add a few additional lines to your sig file that give us a reason to visit your site. Perhaps you're having a special sale now or you're giving away a free report, e-book, or e-zine subscription. Remember, e-mails get forwarded around all the time, so take advantage of this free exposure. (For more tips on sig files, see my article "Make Your E-mail Sig File Work for You.")

___ 12. Exposure in Print, Radio, and TV

You can drive hundreds or even thousands of new visitors to your site with the right media exposure. Again, no matter how great your interview or article is, people need a kick in the pants to visit your site. So give them something free that they have to come GET at your site. For help in generating publicity at $0 cost to you, check out veteran broadcaster George McKenzie's books and courses.

___ 13. Speaking to Groups

Nothing leaves more of an impact on people than an in-person presentation. At each appearance, collect your participants' e-mail addresses by offering something free (your free report, e-book, or e-zine subscription). The day after the event, send them a reminder to visit your site to pick up their free gift! My friend Tom Antion offers tons of advice and resources on speaking for exposure and profit.

___ 14. Postcard Mailings

One of the most overlooked tactics in today's marketing world is the humble postcard. Postcards are a fast, easy, and reliable way to generate leads and increase visitors to your site. Best of all, they're the ideal way to break through the online clutter by going offline! I use and love ModernPostcard.com.

___ 15. Sheer Shamelessness

If you lived in the Los Angeles area a few years ago, there's a good chance you saw "EzineQueen.com" whiz by you at speeds in excess of 70 m.p.h. Why? It was emblazoned across the back of my black SUV in large, lime-green letters! At least once a week I got a friendly e-mail from someone who saw my giant URL and, out of curiosity, visited my site. A few of them even turned into customers. Lesson learned? Think out of the box! For help in this area, see Debbie Allen's "Confessions of Shameless..." series. (I'm featured in both the Shameless Internet Promoters and Shameless Dating versions!)

(c) 2003-2006 Alexandria K. Brown

WANT TO SEE MORE ARTICLES LIKE THIS ONE?
See Alexandria's Small Business Marketing Blog.

Online entrepreneur Alexandria K. Brown, "The E-zine Queen," publishes the award-winning 'Straight Shooter Marketing' weekly ezine with 18,000+ subscribers. If you're ready to jump-start your marketing, make more money, and have more fun in your small business, get your FREE tips now at www.EzineQueen.com