IF YOU DON'T WET YOUR LINE HOW DO YOU EXPECT TO CATCH A FISH?

A Fishy Tale with a Marketing message


Some news just in which is not exactly related to our main subject matter but IT IS related to successful Marketing in several ways.

Ian Powell of the BlackWater Lodge Hotel at BallyDuff Co.Waterford.Ireland has just reported the first Salmon of the Season from one of his beats this afternoon. Today is the opening day of the Fishing Season on this beautiful River and many others throughout Ireland.The Fish was caught by a new employee at 2.45pm !

There are several Marketing techniques that can be learnt from this great news even if you have no interest in dangling (sorry casting) a line into the water for a Fish.Here's the analogy...it's the first day of the season and normally at this time of year the weather is not conducive to catching a Salmon and the River, as we say in Angling parlance, is "out of sorts". Even with the odds stacked against you, it is the adventurous one who catches the fish,or the early bird that catches the worm,or indeed the early Angler with the worm who catches the Fish!
Ian has owned the BlackWater Lodge for twenty years and has now replaced his snail mail newsletter with a fantastic Web Site and a password protected Members area and to cap it all a very excellent e-mail newsletter.

The Web site which is Ian's own project is updated daily throughout the season, not only with details of the fish caught that day and their respective weights but very good quality photographs of the Captors. All of this adds up to a very imaginative and user friendly web site with huge levels of freshly updated content and in the better fishing months of the year towards the end of the season,huge levels of freshly updated (sorry Caught) fish!

Another Internet Marketing technique which Ian introduced last year and which all good marketers will employ is the free offer! This time it is not a free E-Book or mini course, although that would go down very well in the Closed Season I think,but Free fishing during the month of February providing you stay at the Lodge.

This is a very good offer as Salmon Angling is an expensive sport.So here we learn several lessons...keep in touch with your prospects even when things are quiet and push out a really good offer to persuade the gentle nibblers to really take the bait,
head upstream and be fairly and squarely hooked!...

If you are not on the river Bank and if you don't wet a line how you gonna catch a fish?
I will probably return to this topic during the season which runs to the 30th September each year for more Fishy Marketing Tales and successes and not too many that "Got Away"..As we say in Angling circles... Tight Lines!


Email: info@ireland-salmon-fishing.net

Web: http://www.ireland-salmon-fishing.net

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