Key Word Phrases in Text that You Use to Link with.
Attention: Please read this article in its entirety first before clicking on any of the Links. Since it is a disguised Tutorial for the previously Faint-Hearted in the Gentle Art of Text Linking.
When you have reached the end of this article please go and click on the link to Ken McGaffin, read and digest his article and then come back and re read this piece and of course get Clicking! Just so that you don’t think we have gone completely off the Planet this is not an exercise to get you clicking on a zillion Affiliate Links because we have deliberately edited these out to give you a more pleasurable Reading and Clicking Experience!
This article as we have already said, is a basic tutorial for Newbies on the Internet to gain some insight into using Key Words relevant to your niche in your Linking Anchor Text Strategy. This linking strategy can be combined very effectively with the use of your resource box at the end of articles that you have published in Article Directories or indeed on your blog. Instead of just having your web site Home page as one of your links in the box, you can create your link to a specific page within your site that you particularly want people to read and have the anchor text give a clear keyword direction to that page.
For example if I want people to visit and read my excellent update on “Driving in Ireland” on my main Driving School website, I can more easily achieve this by saying something like ” if you are planning on Driving in Ireland this Summer visit his web site at…”.. in the resource box and then using the Driving in Ireland phrase as the linking text to that very page on the web site. The clickability factor is much stronger than just expecting people to click on a Driving School home page
Thanks to my Good friend and new collaborator Christi Rogers-Upson, she of the potentially World Dominating,“Doggie really knows Best!” Web Site, Dog Potentials, and Platinum Author at EzineArticles.com you are getting some excellent and important hints in this post, and the accompanying article by Ken McGaffin, which as you will see can have quite an effect on your site traffic.
You do have a Web Site I assume? Well for those of you poor unfortunates (and we were all there not so long ago!) who do not as yet, have some Web Real Estate, help is at hand in the form of a blog that provides Net Newbies with Tips, Articles and Advice on how to get started on your piece of Internet Potential and guess what? it is all free!
Well you know what I mean, we are not counting your Internet Connection ,Computer , Office, Fish Tank, Digital Camera thingy and all the other paraphernalia; not to mention 25 “Must Have” Multi Media Courses and the obligatory 12 and a half dozen E-Books(which haven’t all been read!)
We are venturing into non- Newbie Territory as we guide the ship through uncharted waters, that is for us at least! Now that I have your attention (I do don’t I?) we, that is Christi and I are going to direct you to a very informative article by Ken McGaffin of the Linking Matters Web Site. Ken is an experienced Internet Marketing Consultant (you can tell that because it’s in his Resource box!) and an expert in all things that go “Link in the Night” or should it be “In the Dark”.
Any way it’s an excellent article that you should all read several times in order to get a real handle on the subject matter. At this point there is no need for me to reinvent the wheel so why don’t you go to the Keyword Phrases in Linking Text article by clicking here and then come back to this article and read it again , paying attention to the links this time.
Happy Clicking…but only after you have done what we suggest. We are not responsible for what may happen if you disregard these instructions!
Ken McGaffin is an experienced internet marketing consultant. He has worked for major pharmaceutical companies, advertising agencies, government bodies and non-profit organizations.
Ken created The Linking Matters Report, published in 2003. He consults, writes and
presents widely on linking strategy, website evaluations and emarketing strategy
This Glossary of Internet Terms is licensed under the Creative Commons "Attribution-ShareAlike" license.
The original author and copyright holder is Matisse Enzer, and the current version of the Glossary is available at http://www.matisse.net/files/glossary.html.