Can an Ezine help your business?

Most, if not all of today’s household names in the Internet Marketing Scene have benefited from setting up their Ezines because with ease of delivery via e-mail it was very possible with some skilful marketing to build a large subscriber list that could be very viable.

We have all heard the phrase “the money is in the list” and it still remains true but with the march of Technology e-mail contacts have been under pressure from spam filters so it is not quite as effective as it was. However an Ezine viewed on-line by way of a blog and the new rss technology is a major advance and this is the route that Marketers are now more comfortable with.

One of the most dynamic and successful of ezine marketers is the effervescent Alexandria.K.Brown of Del Ray California whose
StraightShooter Ezine is one of the best.
She has over four or five years developed a stable of products and services to help the newbie Web Site owner get a strong grip on the concepts needed for success on-line. It is published weekly and in a very entertaining format with plenty of resources and of course her full stable of products.

The Ezine Queen’s flagship product is her ” Boost your Business with your own Ezine” Course which is an in depth, stage by stage programme. There are numerous other products all endorsed by some heavyweight entrepreneurs including Audio classes in hiring a Virtual Assistant and Marketing and Motivation Mastermind Class. Her upcoming Seminar in March is already well under way to selling out and follows her sell out gig last year!

Any budding Web Marketer who wants a full valued, straight from the hip boost in sales and revenues would do well to check Ali out. She is a superb Marketer as the testimonials will indicate. Go visit Ezine Queen.com and give yourself a straight- up shot of marketing magic.

We are reprinting the first part of Ali’s article ……;-

Your Traffic Building Checklist:
15 Ways to Get More Visitors Who Are Ready to Buy (PART 1 OF 2)
By Alexandria K. Brown, "The E-zine Queen"

[NOTE: Some words in this article have been disguised to avoid triggering sp^m filters.]

Many of my clients share that one of their biggest online marketing challenges is getting enough visitors to their site. Attracting traffic isn't a cut and dry process - there isn't one perfect way to do it. But there are many ways that, when used collaboratively, will build you a nice stream of visitors.

To get your marketing wheels turning, check out these 15 simple ways to attract new visitors to your site. This is not an exhaustive list by any means, but it will give you several fresh ideas to try.

Now, remember - you don't want to expel effort in getting just anyone to visit your site. You only want people who would likely be interested in what you have to offer. So before you read on, answer this question:

"WHO are your target clients or customers?"

The more you know about your ideal clients/customers, the better you'll know where and how to find them.

So ... keep that information in mind as you consider these traffic-building tactics:

___ 1. Sea*rch Eng*ines and Directories

Why not be in front of people who are actually searching for your product or service? Get your site listed in the top sea*rch eng*ines by either learning about this topic on your own or investing in assistance. Because there is A LOT to learn and the rules keep changing all the time, this is an area I advise you get some help in or hire it out. (I recommend my friend Marc Harty at Sea*rch Eng*ine Patrol.)

___ 2. Pay-per-Click Advertising

Services such as Google AdWords let you bid on how much you'd like to pay per click, and many times your listings appear above the regular listings in the major sea*rch eng*ines. AND you can get listed in as little as 15 minutes! To learn more, get my friend Cat Seda's step-by-step course, "Search Marketing Mastery".

___ 3. Your Own E-zine

If you publish your own e-zine, you already have a warm pool of prospects who are likely interested in what you have to offer. Give them a reason to visit (or re-visit) your site by adding new content, giving away a free report or e-book, or offering a special subscriber-only promotion on your products and services. To learn more about publishing your own e-zine, get my award-winning course, "Boost Business With Your Own Ezine".

___ 4. Your Articles in Other E-zines and at Other Web Sites

This has been one of my most successful traffic-building tactics. There are thousands of online publishers who would like to use YOUR articles in their e-zines and on their Web sites! Find them via the Directory of E-zines and also post your articles at free content sites like EzineArticles.com.

___ 5. Ads in Other E-zines

Identify other e-zines whose readership matches your target market. Search the Directory of E-zines and the Web. Find out if the e-zines accept advertising and learn what their rates are. Run at least three ads in a row to get an accurate representation of how the ad pulls. (Use an ad-tracking program to determine how many clicks each ad is getting, such as the one I use that comes with my shopping cart system.

___ 6. Ads on Other Web Sites

Research other Web sites where your target market visits and inquire about advertising. Have ready both text ads and colorful banner ads of the standard sizes.

___ 7. Online Forums and Discussion Groups

Identify popular forums and discussion groups that are related to your subject area and where prospects in your target market may be lurking. You'll find more than you ever knew existed just by doing a few online searches. Let your value shine through in your postings, and include a link to your Web site.

TO BE CONTINUED ... Catch Part 2 in Our Next Issue!

© 2003-2006 Alexandria K. Brown

WANT TO SEE MORE ARTICLES LIKE THIS ONE?
See Alexandria's Small Business Marketing Blog.

Online entrepreneur Alexandria K. Brown, "The E-zine Queen," publishes the award-winning 'Straight Shooter Marketing' weekly ezine with 17,000+ subscribers. If you're ready to jump-start your marketing, make more money, and have more fun in your small business, get your FREE tips now at www.EzineQueen.com